Press Release

11 May 2014

Abu Dhabi to host first mobile health summit in
Middle East

Global healthcare experts to present case for mobile health solutions in fight against contagious diseases such as MERS and benefits of games-based projects as a vehicle to drive better patient health outcomes

Public and private sector healthcare professionals will gather at the UAE capital later this month for the region’s inaugural mHealth Summit that will address the theory and practical application of Middle East-specific mobile and personal connected health strategies in the fight against contagious diseases such as MERS.

Taking place from 28-29 May 2014 at the Hilton Capital Grande, Abu Dhabi, the two-day mHealth Summit Middle East is organised by HIMSS Middle East in partnership with the Personal Connected Health Alliance, Continua Health Alliance and Health Authority– Abu Dhabi (HAAD).

The two-day schedule will feature a varied programme of interactive sessions covering topics such as market development, as well as opportunities to learn about approaches to mhealth around the globe in areas such as chronic disease and regulation. It will also offer special training sessions, networking, and an mhealth in action showcase.

"The debut of the mHealth Summit Middle East comes at a time when healthcare in the region is undergoing significant change and development across the board, and with issues such as the MERS virus making international headlines yet again, this is also a timely platform for healthcare specialists and thought leaders to demonstrate the potential for mHealth applications in addressing both serious chronic and contagious diseases," said H. Stephen Lieber, President & CEO, HIMSS Worldwide, a cause-based not-for-profit global enterprise that produces health IT thought leadership around the world.

Contagious diseases, such as MERS, will also be debated with Dr Russell Gann, a world-renowned expert and advisor to renowned organisations such as the Centers for Disease Control, US State Department, Department of Defense and the World Health Organization, set to engage conference delegates on global strategies and systematic approaches in the battle to fight and contain contagious disease. Dr. Russell Gann is presently serving as the Director for Medical Informatics and Modernization for Vinnell Arabia at the Ministry of the National Guard, Kingdom of Saudi Arabia, Health Affairs Directorate.

Dr Gann will argue that effective mHealth and epidemic reporting systems should be able to detect and respond to disease or contagion outbreak within just one metre of the reported outbreak; and provide recommendations on what governments, hospitals and the industry need to be doing now to combat contagious disease like MERS, and how to remain vigilant against the potential of future outbreaks.

The hot topic of gamification in the healthcare industry will headline two sessions on May 28th 2014, led by strategic event partner the Games for Health Project. The initiative supports the development of the health games community, champions efforts to mainstream health games, and brings together researchers, health professionals, and game developers to share best practices, and information about the impact games and game technologies can have on health, health care, and policy.

"Engaging patients and wellness-focused consumers is imperative if mHealth is to become a go-to resource for the general public as well as the healthcare community. We and are seeing the implementation of the first generation of market-ready, game-based projects and the Middle East is ready to embrace and deploy this exciting new wave of opportunity, which will be especially useful when combating the prevalence of lifestyle illnesses such as diabetes, obesity and cardiovascular disease," said Lieber.

For more information on the inaugural mHealth Summit Middle East, please go to www.mhealthsummit.me

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Notes to the editor:

About HIMSS
HIMSS Middle East is a cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads global efforts to optimise health engagements and care outcomes using information technology. HIMSS Middle East is a part of HIMSS WorldWide, a cause based global enterprise that produces health IT thought leadership, education, events, market research and media services around the world.

Founded in 1961, HIMSS WorldWide encompasses more than 52,000 individuals, of which more than two-thirds work in healthcare provider, governmental and not-for-profit organizations across the globe, plus over 600 corporations and 250 not-for-profit partner organizations, that share this cause. HIMSS WorldWide, headquartered in Chicago, serves the global health IT community with additional offices in the United States, Europe, and Asia.

For more information log on to www.himssme.org

About Personal Connected Health Alliance (PCHA)

PCHA is a first-of-its-kind collaboration between Continua Health Alliance, mHealth Summit and HIMSS, focused on engaging consumers with their health via personalized health solutions designed for user-friendly connectivity (interoperability) that meet their lifestyle needs. Bringing together the unique strengths, global reach and resources of its founding partners, PCHA is working to generate greater awareness, availability and access to plug-and-play, consumer-friendly personal health technologies to empower individuals to better manage their health and wellness, anywhere at any time.

For more information log on to http://pchalliance.org/about-pcha